Chapter 1: Critiquing Design

When explaining a product or feature, review how it works so that everyone is on the same page.

Have a specific set of criteria when talking about evaluating a product. For example:

• How useful is it?
• How innovative is it?
• Is the product easy to use and understand?

Dieter Rams: Ten Principles of Good Design

Good Design is...

1. Innovative
2. Makes a product useful
3. Aesthetic
4. Understandable
5. Unobtrusive
6. Honest
7. Long Lasting
8. Thorough down to the last detail
9. Environmentally friendly